Michael Kors E-CRM And social Network Channels:

E-CRM:

Michael Kors employs Microsoft Dynamics 365 as an E-CRM tool. Relationship management is at the heart of Microsoft Dynamics CRM capability. This allows Michael Kors to gather all customer touchpoints, such as phone or email exchanges, appointments, exchanged letters, and so on, to develop a single view of the consumer and build their profiles.

Through a comprehensive range of productivity solutions, Dynamics 365 enables the company to accelerate communication while also improving customer interactions and experience. It eliminates the need to switch between programmes by merging all necessary sales, marketing, and customer service applications into a single platform.

Social Network Channels:

Besides E-CRM Michael Kors uses these platforms like social networks to strengthen relationships between individuals, groups, and organisations; additionally, it represents a network of people linked together by a variety of interests. Michael Kors uses Twitter as a tool for publishing blogs and microblogs, the company also uses platforms such as Facebook for social networking as well as collaborative projects like Wikipedia. Moreover, we chat app, Michael Kors conducted a video competition on WeChat in China in collaboration with the FACEU app. according to (Luxion Media, 2019) The event, which ran from April 14 to 24, was held in support of its "Mercer" leather handbag and "Love" sweater items as part of a promotional effort. Furthermore, due to online promotion by Chinese celebrity Yang Mi the campaign drew enormous attention from the brand's Chinese consumers. As previously discussed with a business insider (2021), the WeChat app is now in use throughout Michael Kors stores worldwide, where it helps generate revenue for the company by keeping in touch with Chinese clients worldwide.

Recommendations for Improvement:

Based on the information gathered, I would advise Michael Kors to create an opt-in mailing list. This is one of the best methods to get the most out of an e-CRM programme by ensuring that they are marketing to a set of people who want to be marketed to. Instead of building email campaigns and efforts for an audience that doesn't want to hear from the organisation while not knowing why the email marketing programmes are failing, it is always best to review who the emails are being sent out to in the first place.

In addition, the organisation could use Effective Subject Lines to Increase the Open Rate. Email subject lines should be interesting, welcoming, and teasing to the content of the emails they are accompanying. Subject lines should never be written in sales or promotion language. Most essential, the organisation is conversant with terminology and phrases that can enhance the likelihood of emails being routed to SPAM folders. Email service providers who want to help their consumers reduce the quantity of junk mail they receive will flag terms like "free" and email subject lines with a lot of punctuation.